Nexub DSv0.0.2
Brand
Content
Consistency in punctuation, capitalisation, and word choice makes the product feel polished and trustworthy. Follow these rules across every UI surface.
| Rule | ✅ Do | ❌ Don't |
|---|---|---|
| Sentence case for UI | Save changes · Add new member · Are you sure? | Save Changes · Add New Member · Are You Sure? |
| Title case for headings | Getting Started · Team Settings · Billing & Plans | Getting started · Team settings · Billing & plans |
| Button copy starts with a verb | Save · Delete · Cancel · Export CSV | OK · Confirm · Yes · Proceed |
| No trailing punctuation on labels | Full name · Email address · Due date | Full name: · Email address. · Due date — |
| Oxford comma | Read, write, and delete permissions | Read, write and delete permissions |
| Contractions are fine | You're all set · It's saved · We'll send you a link | You are all set · It is saved · We will send you a link |
| Numbers: spell out 1–9, use digits 10+ | Three items · 10 members · 42 results | 3 items · Ten members · Forty-two results |
| Use the % symbol, not "percent" | 95% confidence · 0% tax | 95 percent confidence · 0 percent tax |
Error messages should do three things: tell users what happened, why it happened (if helpful), and what to do next.
Placeholder copy in inputs should give a concrete example, not repeat the label.